Most South Africans eat some halaal food every day, but chances are they’re not aware of it. Take a walk down the aisle of any supermarket and you will see that the halaal symbol appears on close to 70% of South Africa’s halaal certified foods. Over $150 billion of halaal certified products are consumed annually, and spending continues to rise dramatically.
The Halaal Certified logo has become an increasingly important marketing device, which generates additional revenues by expanding the size of the market. Halaal Certification gives a product a competitive edge that makes it sell faster, thus causing supermarkets to favor brands with certification. That also means that Halaal certification can lead to an increase in a company’s private label business.
There is clear evidence that a halaal symbol boosts market share, that a halaal product can win more favorable shelf space, and that when positioned next to a competing non-halaal brand, a halaal product will do better by 20%. This data has remained constant even in smaller cities, far from city with heavy concentrations of Muslims.
Getting halaal certification is an investment your company makes in order to increase market reach and share. Our various certification bodies are ready to support you in any way we can to achieve your goals.
Most importantly, be sure that all of your certified products, whether retail or industrial, feature the Halaal certified logo from a reputable certifying body prominently on the label or packaging, as well as in your advertising. This will not only help your sales, but will also make your products easily identifiable as halaal by food industry personnel, halaal inspectors, and consumers throughout the world.